Heineken Slovensko continues in digital transformation by adding functionalities to its CRM system. It has resulted in a new internal “eshop“ built on Microsoft technology. It has made the entire process of planning and ordering marketing products used by the sales department much easier.

The world of technology moves forward every day. Studies have proved that more and more companies use artificial intelligence. This demand has been reflected also by Microsoft, a world IT leader, by adding AI Builder to the PowerApps platform. It offers many functionalities providing automation and making your company processes more effective.