According to Gartner, a renowned research and advisory company, Microsoft belongs among the leaders in application platforms which do not require robust programming. The Microsoft Power Platform represents a typical example of a platform using which it´s easy to build applications in relatively short period of time.
In today´s competitive environment, when is harder and harder to retain existing customers or gain new ones, companies must often look for new paths to gain more profit. A good marketing strategy can support sales a lot. Besides sales agenda, also management of marketing activities can be covered by the CRM application.